CANOGA PARK, Calif. (July 6, 2016)— Eggology®, a leading producer of organic and cage free liquid egg products, has announced a two-year sponsorship with CrossFit, Inc. as the official breakfast sponsor of the CrossFit Games.

The sponsorship runs through November 2017, and publicly begins with Eggology’s presence at the upcoming 2016 Reebok CrossFit Games finals on July19-24 at the StubHub Center in Carson, California. Eggology egg whites will be available in breakfast meals provided at the competition venue during the week, in addition to Eggology having a booth in the vendor village with other promotions and appearances.

“We are thrilled to introduce this one-of-a-kind sponsorship from Eggology,” said Mitch Cooper, director of marketing at Pearl Valley Farms. “CrossFit Games athletes certainly understand the importance of proper nutrition for performance and recovery. Eggology liquid egg whites help them get the protein and energy they need to compete at the highest level. It’s a perfect fit.”

Already a staple in the diets of athletes in all kinds of sports and activities, Eggology liquid egg whites and egg products are an ideal natural source of egg protein. Free of fat, cholesterol, artificial colors and preservatives, Eggology egg whites give athletes quick, healthy protein to fuel their active lifestyles.

“We are excited for the conclusion of the compelling 2016 Reebok CrossFit Games season and we appreciate the support of Eggology in our quest to find the fittest athletes on Earth,” said Mason Snyder, manager, corporate sponsorships at CrossFit, Inc. “Eggology’s focus on providing a good, clean source of protein aligns perfectly with our goal of highlighting the amazing accomplishments of CrossFit Games athletes and the healthy lifestyle they represent when they walk out on the floor to compete.”

Cooper added, “We want athletes to push the limits of what they can accomplish. We’re committed to helping them be their best and know that Eggology can help them reach those goals.”

Eggology is a brand of Eggology Foods, LLC, a subsidiary of Pearl Valley Farms. For more information on Eggology, please visit http://www.eggology.com/ or find them on Facebook at www.facebook.com/EggologyFoods.

For more information on the 2016 Reebok CrossFit Games, visit games.crossfit.com.

About Eggology

Founded in 1993, Eggology is a North American leader in liquid egg white products, with distribution spanning both retail stores and online through a variety of health and fitness oriented websites.

The company was the first to introduce organic egg whites to the market and developed a unique pasteurization process that allows its egg whites to maintain their peaks when whipped, making them ideal for both gourmet chefs and athletes alike. Eggology is a brand of Eggology Foods, LLC, a subsidiary of Pearl Valley Farms. For more information on Eggology, please visit http://www.eggology.com/ or find them on Facebook at www.facebook.com/EggologyFoods.

About Pearl Valley Farms

Pearl Valley Farms is a global food and lawn & garden company, specializing in organic and specialty products. In the United States, the company is a leader in numerous specialty egg categories with popular brands including Phil’s Fresh Eggs®, Eggology®, Pearl Valley Eggs®, Pearl Valley Specialty Eggs®, and a leader in retail and professional fertilizer products, with brands including Dave Thompson’s Organic Healthy Grow®, Healthy Grow® Pro, Coop Poop®, and Pure Green®. Today, Pearl Valley Farms is committed to providing nutritious, great-tasting food and nutrient-dense fertilizers in a responsible way, maintaining robust animal care, community involvement, employee safety, environmental and food safety, and quality programs. To learn more about Pearl Valley Farms, please visit www.pearlvalleyfarms.com.

About CrossFit

CrossFit Inc. is the developer and provider of the CrossFit® strength and conditioning program and a recognized worldwide leader in functional fitness. Founded by Greg Glassman and built on the foundations of constantly varied, high-intensity functional movements, education and collaborative competition, CrossFit-brand workouts develop strength and fitness while cultivating community and camaraderie in each of the more than 12,000 affiliated gyms in its global network. CrossFit Inc. is a leading accredited certificate issuer for physical-training professionals worldwide and offers specialty certificate programs in addition to its core curriculum. CrossFit Inc. publishes the CrossFit Journal, promotes physical and cognitive health and fitness through the CrossFit Kids Foundation, and created and operates the CrossFit Games, an annual competition where elite athletes compete to be named the Fittest on Earth. To learn more, visit crossfit.com, games.crossfit.com, facebook.com/CrossFit or youtube.com/CrossFitHQ. CrossFit, The Sport of Fitness and Fittest on Earth are registered trademarks or trademarks of CrossFit, Inc. in the U.S. and/or other countries.


For more information:

Fuzz Martin

EPIC Creative for Eggology

Email: fmartin@epiccreative.com

Office: 262-338-3700 ext. 226